Neel Patel September 17, 2024
6 Attention Grabbing Trade Show Display Ideas
Trade shows are a prime opportunity for businesses to showcase their products, connect with potential customers, and leave a lasting impression. But with hundreds of companies competing for attention, how can your booth stand out? The key lies in a unique and engaging display. Here are six creative trade show display ideas to boost your brand and draw in more visitors:
1. Trade Show Displays
You only get one chance to make a great first impression, and your trade show booth’s design is your best shot at doing that. Pick a custom display that not only looks eye-catching but also gives people a quick idea of what your business is all about. Here are a few types of displays to think about:
- Tabletop Displays
Tabletop displays are small, lightweight, and easy to set up on top of your trade show or conference table. They’re also simple to take down and transport, making them a convenient choice.
- Trade Show Banners
Trade show banners, or graphic displays, can be used with or without stands. They can go behind your booth, in front of your table, or on a stand to the side. Banners are great for showing off your logo, message, and eye-catching designs.
Here are some banner display options to consider:
8′ Eurofit Fabric Display Wall
This large pop-up display makes a bold statement with full-color graphics. Its frame can be taken apart, making it lightweight and easy to pack, store, and transport.
31.5″ Retractor Display Kit with No-Curl Opaque Fabric
This retractable banner kit is perfect for getting your brand’s message seen. It’s quick to set up, take down, and move, including a banner, hardware, and carrying case for easy transport.
2. Table Covers and Runners
Most conferences and trade shows provide a basic setup with a white table cover and two chairs. You can make your booth more vibrant by adding a custom table cover and runner with your logo and brand colors. To keep your table cover looking clean and sharp, follow these care tips.
For example, you could choose a table throw like the 6ft Standard Table Throw – Full Color Front Panel, which is great for displaying your marketing materials, tabletop displays, and giveaways. A branded table cover or runner with your company name and logo will help you create a strong first impression.
3. Apparel: Create a Branded Look
Send your representatives in branded imprinted apparel for a unified, professional look. Custom polos, and embroidered dress shirts and vests all make great choices for apparel.
4. Trade Show Giveaways
Don’t underestimate the power of fun, eye-catching, and useful giveaways at trade shows. These items serve as lasting reminders of your brand, and when chosen wisely, people will keep and use them, expanding your promotional reach.
Stay current with popular promotional products, such as custom water bottles, travel mugs, and branded tech accessories.
At a recent digital marketing conference, Optamark’s team gave away a popular tech item—PopSockets® phone grips—and they were a big hit! We also handed out padfolios, pens, and hand sanitizer.
As a conference sponsor, Optamark received several free event passes and the chance to co-brand two items in the swag bag given to all attendees. With help from Optamark’s promotional product experts, the organizers picked charging cable keychains and custom-printed water bottles.
Attendees started using the branded water bottles right away, filling them with cold water during the event—a clear sign that these items were a hit and will likely be used repeatedly in the future.
A great water bottle for a trade show giveaway is the 28 oz Bike and Sports Bottle. It’s the kind of item participants will keep and use. Promotional drinkware, like this popular bottle, is typically kept for 12 months or more and can generate up to 1,400 impressions during its lifetime. Handing out custom water bottles at your next trade show is a smart move—you’ll likely see people using them right away, which is a sure sign of a successful giveaway!
5. Catalogs/Marketing Materials
Be sure to bring plenty of custom business cards, brochures, and other marketing materials to your conference—this is how you generate leads! Don’t forget to connect with other sponsors and exhibitors, as they might also be interested in what your company offers. You can also hand out custom reusable logo bags for attendees to carry these items, giving you even more exposure!
6. Interactive Displays
Whenever possible, create an interactive display or product demo to engage with trade show participants. These are far more interesting than static displays. You could set up a TV with a video showcasing your business, plan a fun contest or game to draw people in or display products that people can see, touch, and try out. For example, optamark’s booth drew in lots of curious attendees who wanted to know more about how PopSockets® works.
Here are some favorite interactive ideas:
Power Pedestal Kit: Attract people to your booth with a pop-up charging station like the Power Pedestal Kit, which includes lightning, Micro USB, and USB Type-C charging tips. While attendees charge their devices, you can chat about your company’s products and services. They’ll appreciate the helpful service!
LED Display Light Set: Brighten up your booth with custom trade show lighting. Adding lights to your banners makes them more eye-catching. The LED display light set can easily attach to your pop-up banners and displays.
Conclusion
If you’re looking to step up your trade show game with custom-designed displays and marketing solutions, Optamark is here to help. We offer everything from booth design to promotional products and signage to make sure your next event is a success. Visit Optamark.com to learn more and get started today!
