Neel Patel May 31, 2022
How To Market Custom Seasonal Products Like A Pro?
Throughout this time of year, customers have a certain mentality. This holiday season is all about sending and receiving presents. If consumers can give and get, they’ll go to great lengths for the opportunity. They are eager to go through all the offers, searching for freebies and those that offer high-quality things. With consumer research data, you may better understand how to market your product throughout this season of generosity.
The holidays are a great time to promote your goods, so here are some ideas to help you out. Over 60% of your yearly revenue should be generated during this period.
Seasonal Product Categories Should Be Promoted
Helping your site’s users locate the information they need is essential for ensuring a positive experience. Gather all of your seasonal items on one page and advertise them to the visitors throughout specific seasons. Mother’s Day, for example, is a good illustration of this. Take Offer uses a popup for promoting the best Mother’s Day presents and carefully picks them:
Visitors are more likely will click through and purchase custom sweaters because of the well-crafted content. Simplifying the gift-giving process by directing customers to a more limited range of seasonally appropriate items is always a good idea. The decision-making process might be slowed down or even halted altogether if too many options are available.
Increase Sales By Using Seasonal Testimonials
Product suggestions and quality assurance are increasingly coming from other consumers. Testimonials from satisfied customers are a well-known sales booster. You can achieve wonders by including customer testimonials on your product pages. Better still, seasonal product testimonials for famous brands may be included.
Turkey baster sales, for example, are expected to increase around Thanksgiving, while costume and Halloween décor sales soar around Halloween. I think you understand the gist of it. Here is the question: What is a “seasonal testimonial?” Customers who purchased a summer product and wrote about how it enhanced their experience throughout that season are included in these testimonials.
Let us use Halloween as an example to illustrate the point. One of Chasing Fireflies’ costume product pages has a testimonial from one of their customers:
An honest review from another customer who has used the product in a similar situation may be quite helpful to visitors who are considering purchasing it for the first time.
Product Guides May Be Customized
You may use various methods to assist visitors in locating what they’re looking for on your web page.
However, providing product recommendations for particular product categories is one of the more successful methods. For example, if you sell equipment, you may provide a guide on washing machine selection.
A better solution would be to make seasonal product guides easily editable. There is. In addition, you will not be required to update your product guides on a seasonal basis.
How you advertise your product manuals is the key to success. To give you an example, here it is. In this example, you’ll see a typical product guide popup: What a huge change, isn’t it?
How you advertise your product manuals is the key to success. To give you an example, here it is. In this example, you’ll see a typical product guide popup: What a huge change, isn’t it?
It Is Time To Bring Back The Seasonal Game
For those of you who are like me, games and contests are a great source of enjoyment. Many of your website’s visitors share this sentiment. Many seasonal events may be made into tournaments and games throughout the year. One such occasion is the Easter holiday. Easter_egg hunting is a popular activity in many nations throughout the world. It is a good time, and you can easily do it online. Look at this Melvin & Hamilton example:
They have set up an Easter egg hunt on their website that entices customers to buy shoes as they seek hidden Easter eggs. You receive a 10% discount if you locate an egg. Use the certificate within 30 days, and you will be entered into a drawing to win an exclusive shoe care package.
A good idea to increase participation is to set up an Easter egg hunt or any other holiday-themed activity. In addition, if you like Melvin & Hamilton and use vouchers, you’re encouraging other customers to shop there.
Make Use Of The Deals Of The Day
It is a great idea to encourage users to return to your site throughout the extended holiday periods. Creating daily and weekly offers for visitors is one method to achieve this. Consider the holiday season as an example. As CC Hobby does, you may make a Christmas calendar with a new incentive each day:
CC Hobby is attracting new visitors and reactivating old ones by allowing visitors to unlock a calendar date door every day. In the long term, better levels of consumer involvement translate into more revenue. Your Christmas popups may even be scheduled in advance using advanced scheduling.
Keep An Eye On Your Issues
Website traffic is heavily influenced by holidays and other special occasions. In addition, there are a plethora of unanticipated technical concerns, such as checkout failures and higher support wait times. It’s not something we expect to happen, yet it does.
Popups should be activated throughout the site to promote patience while you work to remedy any problems. This is an actual case study from Pixizoo, a company that was having trouble processing payments:
This popup may appear needless, but Pixizoo expressed openness and provided prospective customers with a reason why the payment was unsuccessful by utilizing it. People’s patience may be increased, and they will stay on your site longer if you give them a cause.
You May Choose To Have Your Order Gift Wrapped At The Time Of Purchase
Gift-giving over the holiday season may be a challenging experience for many people. As well as the stress of choosing the ideal gift, wrapping the present and making it seem beautiful takes a lot of time and effort. Giving your clients the option of gift covering their purchases is a terrific way to go above and beyond and save them time. MAC Cosmetics offers gift-wrapping services throughout the checkout process.
Checking this box will show you a preview of the gift. This is a terrific way to ensure that the packaging meets their expectations for clients.
There is no better way to give the gift of beauty than with MAC Cosmetics’ year-round gift-wrapping service. Customers will remember—and return for—the little details like these.
Conclusion!
Seasonal marketing is more than simply a one-time sale. Seasonal events may be used in various imaginative ways to entice customers and increase revenue. Use the season to your advantage by tailoring your messaging, offers, and incentives accordingly. You may be surprised by the outcomes.
