Neel Patel  February 8, 2022

How To Market Your Brand With Promotional Full Color Mugs?

If you are a strategic marketing manager, you know it better how your prospective customers would like to start their hectic busy day. It is with a “mug” of hot tea or coffee with the newspaper. Think of the tremendous psychological impact on their minds if they find your company’s logo on the mug at the very start of the day. The promotional impact will be more conspicuous if it is a custom promotional mug. Besides being functional, mugs are cost-effective.

You can transform the functional mugs into promotional mugs by displaying your logo and brand message on the outer surfaces. Eating and drinking are two essential activities of human beings. You need to grab one opportunity to promote your products and services. Users of mugs, while drinking, keep it closer to them for quite a bit of time. Hence your brand message penetrates through their eyes. For instance, a simple message of “Thank You” speaks a lot about your organization.

Four Reasons for Opting Mugs as Promotional Products!

You may not get an immediate direct return by launching promotional products. But, your brand gets recognition in the ever-competitive market. Once recognized, your prospective customers will start looking for other features such as your products’ quality and functionality. Thus, sooner or later, the custom promotional mug, given free to your prospective customer, will give a return in the shape of increased sales and ROI.

1: Appreciation of Utility Value

When customers get promotional mugs as gifts, they don’t consider the money value; rather the utility value. Compared to any other promotional products, a full-color mug provide more utility value in the shape of satisfaction in drinking a warm beverage such as tea, coffee, or warm chocolate. This satiation provides a brewing relationship with your brand. Their trust in you increases the volume of your sale

2: Obligatory Relationship

The giver and receiver of money develop an obligatory relationship, whether knowingly or inadvertently. This mandate applies equally to gifts in kind. After accepting a promotional product, your prospective customer does not have a logical ground to say “No” to your brand. Freebies are particularly effective for retaining survey participation or the collection of emails.

3: Receptive Customers

When something is written on a background of full color, it becomes more eye-catching. Your customers become more receptive when they get promotional mugs because you are not asking for any money or commitment in return. While holding the handle of the mug, the brand message is held firmly in their minds.

A survey made by Promotional Products Association International (AAPI) reveals that only an average of 20 percent of consumers denies accepting any promotional products. On the other hand, most people avoid online ads, unsolicited emails, and TV commercials.

4: Better Recognition of Branded Products

Organizations giving promotional products have better recognition by customers. They take promotional mugs as a bonus. Moreover, they get the opportunity for “Mug collection” just as stamp collection. The messages are worded in various innovative ways and displayed in impressive manners. They are the most effective conversation starter.

How to Market Your Brand like a PRO?

1. Replica of Business Card

At your first approach to any business prospect, you submit your business card with your name, brand name, and other shortest information. The recipient gets so many such cards. You can’t expect him to give any special attention to your brand. But introducing yourself with a promotional full-color mug, you grab a major portion of his attention. Moreover, when the mugs are kept outside, they create distinct visibility for other prospects.

2. Selection of Quality Products

The good quality of the promotional mugs reflects the image of an organization. Mugs with long shelf lives are worth-keeping. As long as the prospects retain the promotional products, they will gradually develop loyalty for your products. Through word of mouth, pass on good opinions about your products and services. You may choose innovative manufacturers of mugs with recognized skills in art and craft.

Besides looking professional, your mugs should be fade-resistant and eye-catching. Having tea and coffee just in a mug is a routine affair, but having the same in mugs with wise sayings in the outer space takes the users to pleasurable reminiscence. They may even start musing about matching the wordings on the mugs.

3. Wow Designing

Sample designs on mugs are always welcome because people have no time to understand the complicacies of designs. A standard logo makes the users “to let go.” The tagline should be such as to take some time of the users. Now, consider these two taglines; “Pumpkin Spice Latte Coffee is Free” and “Standing out from the Crowd will OPEN Your Eyes to New Possibilities.”

The Wow factors of such taglines would urge upon the promotional mugs’ recipient to retain them for quite some time. The excitement, thrill, and surprise associated with the wow factors will make your promotional mugs witty and funny with the prospects. And when they are more excited, they are urged to show the mugs to others.

4. Appeal to the Right Audience

Putting round pegs into square holes will be disastrous. Always make it a point to give your promotional mugs to your prospective audiences and loyal employees. Those having strong relations with or influence over others will be the best choice. You can also choose to give them to non-competing businesses.

5. Social Media Campaigns

Social media has become the dominating trend of present-day business. Sending photos of your promotional mugs before launching them physically makes your prospects aware of your business culture. You may take few snapshots of your first customers and publish the same on social media, thereby ushering in the intended brand loyalty.

When you are launching a new product, promotional mugs with your logo and taglines are the best options for you. Within a limited budget, you can send your brand message to a wide range of prospective customers. The main advantage of mugs as promotional products are; wide range of designs, full-color background, lengthy and wise taglines, lower cost, utility value, and the fragility that makes the users give more attention while using or storing.