Neel Patel  June 7, 2024

Should you give Custom backpacks as branded corporate gifts? Here’s the answer

Corporate gifting is a long-standing tradition that helps build and maintain relationships both inside and outside an organization. It’s not just a nice gesture; it’s a strategic way to improve your brand’s image, build loyalty, and make lasting impressions. Among the many gift options, backpacks have become a popular and effective choice. But is this trend worth following? Let’s explore why custom backpacks might be the perfect branded corporate gift for your business.

As a new season approaches, you’re probably getting ready to promote your brand.

We all know that giving corporate gifts is a great way to promote your brand to new people and existing customers. But picking the right corporate gift can be tough, especially if you’re on a budget.

You want the gift to be memorable and useful, which can be confusing.

Today, let’s talk about a popular corporate gift idea: backpacks.

Custom Backpacks are everywhere. From students to hikers, everyone uses them to carry their stuff.

But just saying that isn’t enough. Let’s take a closer look at the benefits of giving custom backpacks as gifts:

Why Choose Custom Backpacks?

Custom backpacks stand out as a versatile and practical gift choice. They cater to a broad audience, from office-goers to adventure enthusiasts, making them an ideal gift that aligns with various interests and needs.

Types of Custom Backpacks

• Laptop Backpacks
   
  

  Laptop backpacks are perfect for professionals who need to carry their laptops and other gadgets. These backpacks come with padded compartments to protect electronic devices and additional pockets for accessories.

• Travel Backpacks
   
  

  Travel backpacks are designed for those who are always on the go. They offer ample space, multiple compartments, and features like water resistance and ergonomic designs, making them ideal for business trips or vacations.

• Daypacks
   
  

  Daypacks are smaller and lighter, suitable for daily use. They are perfect for short trips, gym sessions, or a casual day out, providing just enough space for essentials.

• Drawstring Backpacks
   
  

  Drawstring backpacks are lightweight and easy to carry, making them great for promotional events or giveaways. They are cost-effective and can be easily customized with logos or slogans.

• Hydration Packs
   
  

  Hydration packs are specialized backpacks designed for outdoor activities like hiking or cycling. They include a built-in water reservoir, allowing users to stay hydrated on the go.

 

Benefits of Custom Backpacks as Corporate Gifts

• Utility and Practicality
  Custom backpacks are incredibly useful, ensuring that your gift will be appreciated and used regularly. This practicality makes them a valuable asset for recipients, enhancing their daily routines.
• Brand Visibility
  Every time someone uses the backpack, it’s like a walking advertisement for your brand. This regular exposure can greatly increase brand recognition and recall.
• Employee Satisfaction
  Giving custom backpacks to employees can boost their morale and show that the company values their hard work. It makes them feel appreciated and part of the team.
• Customer Retention
  For clients, a custom backpack can serve as a reminder of your company’s generosity and thoughtfulness, encouraging long-term loyalty and repeat business.
• Versatility
  With various types available, custom backpacks can suit different preferences and purposes, making them a versatile gift option for any occasion.

 

Customization Options for Backpacks

• Logo Printing
   
  

 
Logo printing is a popular way to display your brand’s logo on the backpack, ensuring it gets noticed. This method involves applying your logo directly onto the fabric of the backpack, making it a prominent feature. Whether it’s a bold, colorful design or a sleek, monochrome logo, printing can capture attention and make your brand stand out.

This visibility ensures that every time the backpack is used, your brand gets exposure. It’s a cost-effective way to increase brand awareness and leave a lasting impression on anyone who sees the backpack. Additionally, high-quality logo printing can enhance the overall aesthetic of the backpack, making it a more attractive and desirable gift.

• Embroidery

Embroidery adds a touch of class and durability to any backpack. This customization technique involves stitching your logo, name, or design directly onto the fabric, creating a textured and professional look. Unlike printed logos, embroidery offers a three-dimensional effect that makes your branding stand out more prominently.

The durability of embroidery ensures that the design remains intact and vibrant even after extended use and washing. This makes it an excellent choice for creating long-lasting, high-quality promotional items. The elegance of embroidered designs also conveys a sense of prestige and attention to detail, reflecting positively on your brand.

• Color Selection
   
  

Pick colors that represent your brand or fit the event theme. The right color choice can significantly enhance the impact of your custom backpacks. Bright colors, such as red, yellow, or vibrant blue, can make the backpacks more noticeable and eye-catching. These colors can grab attention quickly and are perfect for events where you want your brand to stand out in a crowd.

Choosing the right colors can also evoke specific emotions and associations with your brand. For instance, green can symbolize growth and sustainability, while blue often conveys trust and reliability. Matching your color choice to your brand’s identity and the event’s atmosphere can create a cohesive and impactful presentation.

• Material Choices

The material of the backpack, whether canvas or leather, significantly affects its look and feel. Each material offers distinct characteristics that can align with your brand’s image and the recipient’s preferences.

Also, think about the recipients’ lifestyles and tastes. A young, active audience might appreciate the practicality of canvas, while a corporate executive might prefer the refined look of leather. By selecting a material that resonates with both your brand and your audience, you create a gift that is not only functional but also meaningful and memorable.

Additional Features

Think about adding features like USB charging ports, anti-theft pockets, or reflective strips to make the backpacks more functional and attractive.

Custom Backpacks are very useful, and the person who gets one will likely use it every day.

This makes custom backpacks better than many other gift ideas. Useful gifts keep your brand in the recipient’s mind regularly.

Conclusion

Custom backpacks are a versatile, practical, and effective choice for corporate gifts. Understanding their benefits, customization options and distribution strategies can improve your gifting approach and strengthen business relationships. High-quality, well-designed custom backpacks can greatly increase brand visibility, employee satisfaction, and customer loyalty.

Ready to enhance your corporate gifting strategy? Visit Optamark Digital to explore our range of custom backpacks and start making a lasting impression today.