Neel Patel  April 12, 2024

Show customers what you’ve got with custom booklet printing

Printing booklets is a great way to advertise your products and services. It helps your business stand out from others and leaves a good impression on your customers. Here are ways you can use custom booklet printing to showcase what you offer.

1. Booklet printing puts a spotlight on your business

Booklet printing puts a spotlight on your business

When other businesses are sending out too many emails, you can make yours stand out by using high-quality booklets. These booklets are hard to ignore and make people think highly of your brand. The reason booklets work so well is because:

They are something people can hold, making your marketing feel more personal.

2. Booklets make beautiful catalogs

Booklets make beautiful catalogs

If you want a type of direct mail that people will notice, try booklets. Start with a creative cover that makes people want to see what’s inside. Inside, you can show off your products with big pictures, detailed descriptions, comparison charts, and articles that explain how your products can solve their problems.

You can make your custom booklets look extra special by printing them with perfect binding, which gives them a high-quality look. When your marketing materials look good, people think your products are good, too. Or, if you want to spend less, you can go for saddle-stitched booklets.

You can also choose a thick, colorful cover paper that feels good to hold. Some popular choices are a 100 lb. gloss cover, a 13-point matte cover, and 15-point velvet with a soft touch.

3. Booklets help build trust and show you’re an expert.

Booklets help build trust and show you're an expert

You can make booklets that look like magazines or guides to help build trust and show you know what you’re talking about. Fill your booklets with helpful articles that your audience can use to fix problems or make their lives better.

Your booklet doesn’t have to be complicated. For example, a grocery store could make booklets with tips and recipes for summer grilling. Or, a hair salon could create booklets with advice on beauty and hairstyling. In both cases, you can suggest your products and services throughout the booklet.

When you offer genuine advice, your customers will trust your suggestions when they’re ready to buy. Plus, you can encourage them to buy sooner by including a page with coupons that are only good for a limited time!

4. Booklets are easy to place in customers’ hands

Booklets are easy to place in customers’ hands

You have many ways to give out booklets. They are great for mailing directly to people who are likely to be interested. You can leave them behind after meetings. If you have a service business, you can put booklets on tables or in racks where customers wait. You can also put them in places like grocery stores, libraries, and other public spots.

Give them out at trade shows or events, or mail them to people who ask for information on your website. If your custom booklets are useful, people might even pass them on to others, which is a great way to get the word out about what you do.

5. Booklet printing tips

Booklet printing tips

Here are some tips for making booklets that stand out and get a response:

 

Conclusion

Want to be different from competitors, make customers happy, and increase sales? Get more for your money by printing discount booklets today! Check out Optamark.com for amazing deals and services.