Neel Patel April 13, 2022
Top 6 Benefits of Marketing Your Brand with Custom Promotional Mugs!
When it comes to marketing your brand, one of the most efficient ways is to invest in promotional products. In this day and age of social distancing, the act of personalized customer service has become an increasingly popular marketing strategy. It is an effective way of making the clients feel cared for and ensuring that the exposure of your brand name and logo increases. As the appeal of promotional products grows, more and more businesses become interested in trying their hands on different items that would serve the purpose successfully. With the help of custom promotional mugs, this feat has become easier to achieve.
People worldwide have begun to understand how dire it is to live a sustainable life, a major part of which is to have reusable items and produce less waste. An average person would go through about 4 cups of beverage a day while they are working or studying – while doing so, they are also increasing the amount of waste they contribute to.
Tackling this is not a hassle when using insulated mugs to drink your beverage. You can carry it with you, wherever you want, and not worry about finding an establishment that sells your favorite or worry about how big of a carbon footprint you are leaving on the Earth.
Benefits of using custom promotional mugs to market your brand!
There are innumerable reasons why you should not hesitate to invest in promotional mugs to market your brand; however, here are some of the major benefits that will persuade you into doing so;
1. Leave lasting impressions
Mugs are one of the most resourceful items in a household; it is used in many instances. Providing a good quality mug to your clients will enable them to create a good impression of your business.
For new, potential clients, a useful item like mugs will make them interested to know more about what you can offer. Through a study, there is a yielded statistic which says that custom promotional mugs leave approximately 198 impressions every month. When you create a great first impression, it will increase the possibility of the client investing their trust in your brand
2. The Ideal Gift
There would be many instances where the employer would have to give incentives or gifts to their employees; custom mugs can be one of the best items for that purpose. They are resourceful enough to make your employees feel like you wish them well. They will be personalized with the aesthetics and logo of your business so that the employees can contribute to increasing the exposure of the brand name and logo.
When you are closing a deal with a big client, giving this item as a gift will serve as a cherry on the top as a mark for a healthy professional relationship. In the same light, when custom mugs are given to potential clients, such as those in trade fairs, with the hopes of having them buy products or services, the likability of your expectations being met increases
3. Usability and Exposure
The custom promotional mugs you give to one individual would not be limited to their use only. When it comes to profiles, you can use it with as many people as you want –one day, someone is drinking coffee out of it, the next day, it is being used to serve tea to guests. This versatile use allows you to increase the exposure of your brand’s name and design to various people.
If the client who has received the promotional mugs from your organization decides to gift them to another person, there is an increased chance of your business being known by more and more people. Your organization will be at the receiving end of much larger brand recognition and will have a larger clientele interested in your business
4. Easy on the Eyes
When you see a big ad on the hoarding of a highway, it passes by you so quickly you can barely remember what it said. Adverts on television will be aired for a while, and then they will not come up anymore. Newspaper ads are not as popular as before since more and more people indulge in digital forms of media consumption. Therefore, promotional products have become the ultimate marketing strategy through means other than virtual and digital.
Its personalized touch, which makes the clients feel cared for, is heightened due to the message on the mug that becomes a part of the client’s daily life. Consistent exposure to your brand’s message and logo is a far more effective way of marketing than any other physical means. The promotional mugs are easy on the eyes and have a simple approach to promoting your brand without any flashiness
5. Create your Unique Style
The thing about mugs is that you can truly explore their varying shapes, sizes, colors, styles, etc. Cups don’t just come in a simple cylindrical shape with a handle – nor are they only available in ceramic material. Depending on your brand’s aesthetic, the nature of your products and services, your budget, and the ideology you wish for people to relate your brand with, the design of the mug should be decided upon.
You can go for elegant styles or mugs with cute motifs. If your business is focused on one element, such as sports, you can incorporate that into the face’s kind and the design imprinted on it. This is will help in creating a better visual for more effective brand recognition and the creation of a brand image
6. Mugs for all!
The best thing about mugs is that it does not cater to one specific demographic. People of all ages, socioeconomic backgrounds, genders, etc., would need good quality mugs in their lives.
This is why custom promotional mugs are a smart investment to make when marketing your brand and a message along with it. The limitation to target audience only works if you are extremely sure that your products or services would not be preferred by any others; however, it limits the exposure of your brand’s name and logo.
Conclusion!
You can never be sure of the interests that a human being has. Therefore, with a useful and widely appreciated product such as mugs, you can aim to pique the interest of many individuals and increase the exposure of your company within a much larger clientele.
