Neel Patel February 2, 2022
What Are The Best Men’s Promotional Giveaways To Use In Your Marketing Strategy?
The trend of marketing has changed a lot over the last few years. Companies have left no stone unturned to spot the marketing funnel worldwide and build their marketing strategy accordingly. With numerous options available, sometimes it can be confusing how to pick and which one to leave.
We have made it easier for you. In current times, marketing through promotional products has shown a great result. They are cheap products and have a wide reach and impressions. There are lots of promotional products available for marketing. We have picked some of the best men’s promotional giveaways to use in your marketing strategy. The products have been picked according to the ASI’s 2019 Impression study and 2021 trends. Let us go through them:
1: T-Shirts
Men like to wear a t-shirt. Usually, a t-shirt made of quality fabrics is durable. Study shows that 63% of the t-shirt consumers use them for an average of fourteen months. Moreover, the t-shirts generate excellent impressions as they are worn in public places. According to the data, promotional t-shits bring thirty-four hundred impressions during their lifetime. With such a good number, promotional t-shirts are undoubtedly a good option for a promotional giveaway and, consequently, market your brand.
2: Promotional Drinkware
Promotional drinkware has a wide range of products such as drinking bottles, glassware, ceramic mugs, and many more. With such a vast range of products, it also offers the advantage of high impressions. Promotional drinkware products are the most popular products owned by U.S. consumers. The products are daily use items, so the chances of impressions are always high.
As per the data, around 78% of U.S. consumers own some promotional drinkware. With such a huge number, promotional drinkware should be the top priority for marketing strategy. They can contribute a huge role in the growth and success of your company. You can print the logo of your company in these products and market it among a vast audience. Moreover, the promotional drinkware products are trending and cheap products. Therefore, you can invest in it easily and reap fruitful results.
3: Promotional Power Banks
The growth of technology has revolutionized the standard of living. People are looking forward to doing much of their works at their fingertip. Such demand has boosted the use of the mobile phone. According to data from PEW Research Center, two-thirds of U.S. people use a Smartphone.
Along with basic use, many works such as internet banking, shopping, reading, client meetings, and many more can be easily handled on a mobile phone. With such a vast use, the screen time of mobile phones has boosted.
Consequently, the user needs to charge their phone. It is not possible to find a plug-in socket everywhere. Therefore, the use of power banks has surged. They do not occupy much space and handy to carry anywhere. Data shows that a promotional power bank is used for an average of one year. Two months is enough to create valuable impressions. So, add promotional power banks to your marketing strategy.
4: Promotional Tote Bags
Promotional tote bags are immensely useful marketing products. The reason is obvious, as they are significantly helpful to the consumer. The bags offer you high impressions as they are usually used in public places as reusable grocery bags. Moreover, they are the perfect marketing tool for trade show giveaways.
The multiple uses of the tote bags make them a useful product to include in the marketing strategy. Stats show that fifty percent of the consumers prefer to do business with the advertiser who offers them the promotional bags.
5: Promotional USB Drives
The promotional USB drives have picked a spot in the marketing strategy recently. The demand for USB drives has also surged in the market, making it a hotspot for marketing. The USB drives offer you the styling option to print the company logo and market your brand. Moreover, it also has the flexibility of various sizes, colors, and materials.
You can modify the company logo accordingly and market your brand at a relatively cheap rate. As per data, 47% of the consumers will not accept the promotional USB drives if they don’t need them. Therefore, USB drives are a good marketing strategy as the product giveaway is not a total waste.
6: Apparel
Apparel items also offer you a wide range for marketing. It includes various products such as jackets, socks, sweatshirts, etc. They also offer you diversity in terms of colors and size. You can imprint your company logo on these outwear items and market your company. These products are durable. Therefore, it is likely to bring higher impressions.
As per data, seventy percent of the consumers use the outwear for twelve months or longer, and sixty-five percent possess polo shirts. These numbers are surely good data for including apparel in your marketing strategy.
7: Promotional desk accessories
These are little products but have a huge role in marketing strategy. The desk accessories include items such as a calendar, notepad, pens, and other stationery. The items are useful in creating brand unity in the office workspace. You can place them on the office work desk. Overall, these items have a durability of over thirteen months.
The period is enough to create a powerful brand identity. Stats show that 67% of the millennial favor the advertiser who offers them promotional desk accessories. Undoubtedly, these numbers are enough to include promotional desk accessories in the marketing strategy. Moreover, these products cheap also and offer a great return.
8: Headwear
Headwear items are trending these days in the field of promotional products. The headwear includes products such as headbands, baseball caps, beanies, and bandanas. These are attractive products, and as per data, 63% of the user uses the products because of their attractiveness. They last for ten months. Therefore, they generate high impressions. Data show that the promotional headwear brings thirty-four hundred impressions during their lifetime.
Conclusion!
The promotional giveaways’ valuable advantages such as durability, cost-effectiveness, and high impression make them vital for including in the marketing strategy. Measure these benefits with the various promotional giveaway items and plan your marketing strategy accordingly.
