Neel Patel March 28, 2022
What Are The Most Popular American Promotional Items In 2022?
Promotional items are purchased at a cost and given free to your existing and prospective customers. You hope that your product or services will be recognized and there will be an increase in your sale. So how do the American customers react to the promotional products?
A study of the ASI Impression revealed that 23% of the consumers replied that they had purchased promotional products last year. That meant usability for a longer time is important while selecting a promotional product. The following are the key factors while choosing a promotional product for the American customer:
• Utility value, having ongoing usability
• High-staying power and durability
• Number of impressions
If you take care of these factors, your customers will be delighted and reciprocate by making repeat buying or new buying. Here are some promotional products that are considered suitable for American customers.
1: Face Masks
The custom masks are customized with your brand and logo. 80% of consumers confirmed having used the masks most of the time in public. 57% of consumers are more likely to do business with the promotional product company.
It is revealed that the promo mask had 4,235 impressions during its lifetime. That boosts the visibility of the promo product if you have purchased the items from a promotional products supplier in the USA. It should be of high quality, trendy and attractive.
It is essential here to understand the concept of impression. The average number of impressions the individual promo product receives is computed by multiplying the period of holding the promo by the recipient by the number of people that came into contact with him each month.
2: Environmental-friendly promotion products
To be green is the trend of the day, and the people of America are no exception. Rather, being more concerned about the sustainability factors, people are more inclined towards buying and receiving promo products that are more environmentally friendly.
More than 46% of consumers wanted sustainable products. They determine the favorability of a brand. The environmentally-friendly promo items may include a bamboo lunch set, recycled fleece blanket, Recycled backpack cooler, Wheat straw mug, RuMe Recycled Duffel bag, Recycled paper notebook, custom Lip balm, Recycled Journal, Bio-plastic Bento Box.
3: Tech-USB Drives
USB drives are versatile in their utility and functionality. Over 56% of consumers would prefer a USB drive over a custom power bank. The ASI survey finds that millennial and generation Z would still select to have a USB drive as promotional products. In the matter of technology, people don’t only look for what is new and cool.
4: Promotional Outerwear
Because of its large exposure and wider visibility, outerwear has 6,100 impressions throughout its lifetime. It is observed that consumers keep the promotional outerwear for an average of 16 months. Thus, it has a long shelf life. Outerwear comes under different categories with different colors, designs, and prices. To get the advantage of the price, it is advisable to make bulk purchases from wholesale promotional products suppliers in the USA.
• Jackets: You may offer for extended sizes or add belts and allow more versatility of sizes.
• Synthetic down: The latest trends among consumers are puffer custom jacket. This is because animal rights activists have restricted the promotion of leather products. Hence synthetic down is chosen as a suitable alternative.
• Lightweight: Lightweight outer layers are in great demand for water-repellant fabrics.
5: Custom Tote Bags
Custom tote bags meet the sustainability trend; hence, they are very popular promotional products. It is observed that the custom tote bags are used and kept by customers for an average period of 11 months which generates 3,300 impressions. The reasons for keeping your promotional products are utility, quality, and attractiveness. Moreover, a tote bag has a large space for writing your logo and message. The wide visibility leads to term it as a Mini Billboard.
A custom logoed tote bag may cost $5. But the cost per impression will be under 2/10 of a cent. It has high staying power. Tote bags may be grocery totes, events, and trade-show totes, cotton totes,
6: Custom Printed Shirt
A Promotional T-shirt is held for 14 months by a customer. Thus, it has the longest staying power. Consumers like it because it makes them stand out in a crowd that indicates the customized trend.
63% of the consumers prefer to buy products and services from companies that promoted the custom T-shirt. There are different varieties such as T-shirts with long sleeves, V-neck T-shirts, T-shirt collections, and more.
7: Promotional Drinkware
Drinkware has great utility value, particularly in the summer season. Consumers hold onto drinkware for an average of 12 months. Considering sustainability from the point of view, they may be reusable bottles single-use plastic bottles.
Another popular drinkware is vacuum-insulated tumblers that can hold the beverages cold or hot. You can opt for stainless steel mugs or eco-friendly wheat custom tumblers.
8: Work from Home Products
The utility of a promotional product is the single dominating factor for which the recipient keeps them as a custom office accessory. It constitutes 64 % with other two factors; quality and attractiveness. With the increase in remote working, items used in the office are in high demand. Besides utility, the items should be taken care of the fulfilling the need of employees working remotely.
• Organized
• Productive
• Comfortable
• Easy access to the office
The package should be a collection of all things that remote workers need to work conveniently without bothering about one thing or the other.
9: Printed Hats and Headwear
A promotional hat or headwear generates 3,400 impressions. Because of the large impression with a lifetime of 10 months, this promotional product has great brand exposure, meaning wider brand recognition. Hats are used wherever you go and carry your logo, which is exposed to different audiences at different places and times. Being worn on the head, hats draw the person to whom you approach the immediate attention.
Conclusion!
These are the most trending promotional products for customers and clients hailing in the USA. We have made our choice; what about you?
