Neel Patel  January 24, 2022

What Makes Beatrix Pen An Important Inclusion In Brand Promotion Strategy?

Alice’s Adventure in Wonderland and the Tale of Peter Rabbit remind the name of Beatrix Potter. She wrote little books for children. She was an author, artist, and illustrator (Storyteller). But her way of using pens for writing was different. She used to scribble first, cut out and then write repeatedly until she got her final text. The pen is the medium through which one’s strong feelings convictions are conveyed. Hence the proverb that pen is more powerful than sword stands well. Be a highly qualified person or just a literate person who could put his signature; a pen is a must-to-have possession.

Beatrix pens are custom pens that always find a place in the giveaway strategy of a marketing manager. Some may believe that custom pens may not give the same response from prospects compared to digital marketing and social media marketing. People always welcome a branded product that is accompanied by promotional products. The following are why a Beatrix pen is included as a promotional product in the marketing strategy.

1. Many-in-one Style

Pens are personalized items that come in many styles. Some of your prospective customers become enamored with a particular style and design. Once chosen, custom pens are used to complete important documents, sign contracts and agreements, and be a traveling companion of laptops. You can emblazon the logo of your company conspicuously. When taken out for use, the first thing to attract attention is your brand image. Hence tailor your pen suiting to the choice of your target audience.

2. Brand Exposure

You can easily and cheaply get your brand and brand image distinctly printed on the custom pen’s body. The promotional product’s recipient intently goes through the brand image and hence has more chance of going in for your products. Besides, pens given as promotional products to the existing clients increase brand loyalty. At the same time, WOM about the good aspects of your products will be in wider circulation.

3. More Length of Utility

A custom pen that looks better and writes finer has more usability. The user takes all possible care to retain the pen for a longer period. The brand message is exposed to you as well as to your nearer ones for a long period. The longer the period of exposure, the more will be the impact on the users. Moreover, a pen is considered a sophisticated item. The user feels proud of possession and is greatly pleased, particularly if the custom pen is of good quality and style.

4. Better ROI on Advertisement

Custom pens come at varied prices, a few of which are brand specific. You can even get the branded pens at cheaper prices if you plan your procurement and place a bulk order on the suppliers. Thus being cost-effective, the total investment in the advertisement will be comparatively lower. At the same time, the Cost per Impression (CPI) will be lower. CPI is the total amount spent on an advertisement divided by the number of times people watch the advertisement.

5. Integrated Marketing

Integrated marketing implies more than one means of the advertisement so that the custom pens contribute towards the holistic marketing effect. Smaller marketing efforts such as e-mailing, direct mailing, and trade shows could be integrated and support the marketing strategy of custom pens as promotional products. Trade shows and exhibitions are the best avenues for launching custom pens. You can also link it up with an online marketing campaign for your products.

6. Man-Motivation

If you are in the manufacturing business, you must have been aware of the individual contribution of the 5M’s, namely, Man, Machine, Materials, Marketing, and Money; the most important of them is ‘man” that need to be motivated and managed well to get the desired product. An employee getting a custom pen as a promotional product will be greatly motivated to work. The increased productivity will lead to a reduction in the cost of your product. You can pass on the cost-benefits to your clients. This, in turn, will attract your prospective customers.

7. Intangibility

A custom pen may be less costly but has more intangible value. When a recipient physically touches a promotional product given to him free of cost, a kind of attachment for the giver and, consequently, the products developed in his mind. Sometimes, intangibles such as concern, belongingness, and responsive action, retaliatory have a better effect on prospective clients’ minds. These psychological features develop bondage between you and your prospective customers.

8. Recognition of Loyalty of Customers

It is common human psychology to expect to get something in return for giving something. Your product gave the desired utilities to your established customers. They have not switched off to any other brand. If you have not given them any promotional product in return, it is high time you oblige them by offering custom pens. More than the value of your pen, they will value your concern for them.

9. Sharing of Promotional Products

A pen is a handy, useful, andaesthetic item. They come in so many colors, designs, patterns, and sizes. As you choose a pen for your promotional product, a recipient may also feel proud to gift one to his friends and relatives. This act of your existing and prospective customers has a tremendous promotional value. Your advertisement area is further widened without any marketing effort from your end. I*t is for you to choose the best one.

10. Branding that Gets Passed

Your promotional pens won’tstay in one place for long. For instance, if you are in the pharmaceutical industry, send three pens to a doctor. After day two, you will find that one pen is in the hands of a patient, the second one for writing in an exam, and the third for writing a prescription. When they touch your pen, they get customer content and awareness of your product. Thus, your pen makes quick impacts on your existing and prospective customers.Most prospects want to know about your brand a few times before they make a buying decision. A custom pen is the best product for promoting other products.